Are you going from one studio to another trying to make enough money to pay the bills every month? Do you struggle to get referrals or keep posting on your social media so you can find new clients?
The problem here is the lack of strategy. But, don’t worry. It’s an issue for most yoga teachers.
As they have no clarity about their goals and opportunities, they don’t know how to write a business plan.
Without a project, they end up following the path of other teachers and tend to make the same mistakes.
They spend a lot of time and energy looking for new students and teaching over 15 classes a week. After a while, it may result in burnout, stress, and anxiety.
Can you relate?
If you said yes, the first step to break free from this vicious cycle is to write down your vision. You can start by answering this one question.
What do you love about teaching yoga?
Once you are clear about it, you will see how much easier it is to structure a program where you have a niche and work with specific clients. That’s also how you’ll get to know what tactics you should use to connect the right students.
Below, you’ll find the other five shifts you must make to build a thriving yoga business. It will assist you in figuring out the next moves you should make to create the life you want.
- Get into alignment with the path of yoga. Consider not only the practice but also the Yamas and Niyamas. These teachings will allow you to build integrity in your life and business. That’s the foundation to sustainable success.
2.Choose to be the best teacher in one area. Stop trying to teach many different styles. Find your specialty. Name that specific field you could master. The key is to discover what you love and offer it to the world.
3.Target people who need what you can do. It’s time to stop helping everyone. Focus on those who can benefit from what you have to offer. Once you know who they are, you can create marketing to draw them into your program. As you understand their pain and find a way to assist them, you can charge for what you deserve.
4.Leverage. You can use strategies to capture the attention of potential clients. Webinars, video series, and free trials are some of the options. One of the best ways to reach more people and sell your service is by developing a webinar. You create it once and allow people to register for it. If you use the right approach, you can enroll more students and let the business run by itself.
5.Be authentic and get personal. People need to hear about your truth. That’s the only way they’ll connect. Have faith in you and your story. Let them know how you got into yoga and what brought you to this point. What you learned during your journey is the most valuable asset you have.
If you wish to find some extra help to grow your business, you can watch our free workshop for qualified yoga teachers.